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Malcolm Cole, Director – Media and Communications

Here at the SAS Group, we spend a lot of time working with clients to anticipate, plan for and – hopefully – avoid crisis situations. At the heart of all of the response plans we prepare is a single, simple, philosophy:

Open and honest dealings with the people affected by your issue will always lead you to the best possible result.

Lisa Palu, Senior Consultant

You’ve just received confirmation of a time and date to meet with a government Minister key to your company’s business.

Congratulations! It may have taken a while and been difficult to get this meeting, or it may have taken just one phone call and a follow up email. Either way, you now have at least half an hour of one-on-one undivided attention from somebody who can make a real difference to your company’s future.

We at the SAS Group are very proud to have been named the winners of the 2018 Asia-Pacific Public Relations Excellence Awards for Crisis and Reputation Communications.

We were recognised for our campaign on behalf of LUSH Cosmetics Australia, which was forced to confront a serious crisis earlier in the year relating to unintentional underpayment of staff in its retail and manufacturing arms.

By Scott Emmerson

Most large companies or organisations will have to deal with a significant crisis at some stage. Whether it’s a sudden disaster, such as the tragedy at Dreamworld, or an emerging and evolving threat – the Hayne Royal Commission is a current example for the financial sector - they will usually engage two key consultants, lawyers and public relations/communications advisors.

Claims that the Government has instructed the SAS Group to meet with the Cross Bench Senators on the WorkPac v Skene decision are totally incorrect.

“Given the conclusion by the Australian Industry Group that the Skene decision involves “double dipping” that could lead to claims going back 6 years with a total cost of up to $8 billion, I took the view that it was critical that these meeting took place as a matter of urgency,” the SAS Group Principal Consultant, John Short said.

“The meetings with Crossbench Senators were therefore sought during the recent two-week Parliamentary break to allow sufficient time to explain this issue and how its impact would be felt across the whole economy, and especially for small and medium business. 

“At no stage was I acting on behalf of Government. The words contained in the emails to Cross Bench Senators were my own. It is therefore totally incorrect to claim that the SAS Group was acting at the Government’s instruction,” Mr Short said.

“I totally reject the claim that the Government directed the SAS Group to speak to Cross Bench Senators,” Mr Short concluded.

The SAS Group is your trusted partner for government, media and corporate engagement.