Senior Consultant Lisa Carter joins 612 ABC panel
Yesterday, our Senior Media Consultant Lisa Carter joined the "Hidden Persuaders" panel on the 612 ABC Brisbane Mornings program with Steve Austin. Have a listen here. We particularly liked her answer to Steve's question at the 15-minute mark!
Splash, or trash? In the modern media cycle, it’s anyone’s game
By Lisa Carter, Senior Consultant - SAS Media and Communications
Just like you can’t just auction your home at random and expect to get top dollar, you can’t just whack out a media release and expect to get top coverage!
Media coverage can be a bit like selling your house. You work under the guidance of those-in-the-know to create a plan to achieve your desired outcome – usually getting the maximum price for your home. For media communications specialists like us, it’s gaining maximum (or sometimes minimum, depending on the circumstances) traction for our client’s issue.
Action needed to reduce electricity prices
By Jonathan Pavetto, Consultant - SAS Group
Queensland businesses are running out of time to intervene in a once in a five-year regulatory process. If your business has high electricity costs, you need to know about the Australian Energy Regulator (AER) and its Regulatory Reset for Ergon Energy and Energex. If you don’t want your electricity bills increasing over the next five years, you need to be involved in this process.
Three social media mistakes to avoid
By Elise Hodge, Account Associate, SAS Media and Communications
We have told you what you should include in your social media strategy: what platforms (LinkedIn, Facebook, Twitter to name a few), tips and tricks, and how to navigate them. While there’s no doubt social media should be a key makeup of your PR arsenal, there are a few no-nos that you should be aware of before you click ‘post’ – no one wants to end up making a big gaffe!
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