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The importance of future-proofing your message

Monday, 09 April 2018

By Mitchell Collier
SAS Group Media and Communications Consultant

On September 14, 2015 Malcolm Turnbull strode into a press conference in a Parliament House courtyard and uttered the following line: “We have lost 30 Newspolls in a row, it is clear that the people have made up their mind about Mr Abbott’s leadership”. This was of course one of the benchmarks that Mr Turnbull outlined to justify toppling Tony Abbott as Prime Minister.

Cricket's crisis comms in a spin

Thursday, 29 March 2018

By Malcolm Cole
SAS Group Director of Media and Communications

The sad affairs surrounding the Australian Cricket Team in South Africa have consumed more than enough air time and column centimetres in recent days, and most Australians are probably ready to move on. However, before we do, it’s worth reflecting on the communications efforts of Cricket Australia in the midst of the crisis.

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